The language of persuasion looks both outwards and inwards: politicians promise a better future based on an evaluation of the current external reality, but they communicate this vision by activating deep-seated ideas, values and feelings that are hidden within the audience. This fully updated second[...]

Considers how traditional approaches such as cohesion and classical rhetoric may be integrated with 'critical' approaches to discourse analysis such as critical metaphor analysis. Presents a range of critical and discourse theories and considers the relationships between linguistic features of speec[...]